The World’s Most Recognizable Coffee Brands
Ever wonder if your favorite brand of coffee is a household name outside your household? Each year, Millward Brown compiles BRANDZ, a report on the most recognizable brand names and brands internationally. This year, Starbucks ranks 35th worldwide for brand recognition, behind such colossal names as Google (#1), Coca Cola (#3), Wal*Mart (#7) and McDonald’s (#11). It’s the only coffee brand in the Top 100 most recognizable brand list, and it also ranks #4 on the chart of brands with the most upward momentum for 2007. It is, surprisingly, not on the list of top ten most recognizable North American …
