It’s nearly spring, and here in the Eastern U.S., that means switching up your...
It’s nearly spring, and here in the Eastern U.S., that means switching up your drive-through order from hot to iced Dunkin Donuts coffee. Until recently, you could only get a Dunkins iced at your local Dunkin Donuts store. That’s history now, thanks to a partnership between Dunkin Donuts and Coca Cola. Yep – Dunkins made the announcement that they’d be entering the ready-to-drink coffee market back in September. The rollout of Dunkin Donuts Ready-to-Drink coffee started just after Valentine’s Day and is making its way across the U.S.
Dunkin Donuts announced in late February that their new line of bottled, ready-to-drink iced coffee beverages would be coming to refrigerator cases at grocery and convenience stores throughout the U.S. The new competitor to Starbucks bottled iced coffee will also be available at supermarkets, department stores and, of course, at participating Dunkin Donuts stores.
Dunkin Donut’s newest family member will be manufactured, bottled and distributed by The Coca Cola Company, using Dunkin Donuts coffee. The pre-packaged bottled iced coffee will be available in three flavors – Original, Mocha, Espresso, and French Vanilla, matching Starbucks’ popular flavors.
According to the company’s press release, bottled Dunkin Donuts Iced Coffee will be made according to Dunkin’s specifications, and will use high-quality Arabica coffee blends that are familiar to Dunkin Donut’s fans across the country blended with real milk and sugar.
For years, the ready-to-drink coffee market has been dominated by Starbucks, which introduced their bottled Frappuccino more than 20 years ago. The North American Coffee Partnership between PepsiCo and Starbucks began in 1994 and introduced their first ready to drink coffee beverage in 1996, creating a new market category. In the 20 years since, the RTD coffee market has grown into a $2.3 billion retail business, with Starbucks occupying 97% of the market. The market sector has enjoyed especially strong growth over the past five years as Starbucks introduced new RTD coffee drinks and expanded into foreign markets.
Dunkin Donuts bottled Iced Coffee marks the company’s first entry into the RTD coffee market, and supports the coffee company’s marketing goals as it extends the Dunkin Donuts brand into new distribution channels.
Dunkin Brands CEO Nigel Travis said, “We are proud to partner with The Coca-Cola Company for the launch of bottled Dunkin’ Donuts Iced Coffee.” He added that the company’s entry into the ready to drink coffee category reinforces Dunkin’ Donuts’ position as one of the world’s leading coffee brands, and creates yet another way for America’s coffee-loving consumers to run on Dunkin’.
Dunkin Donuts has been ranked #1 in customer loyalty for the past 11 years by Brand Keys. While the company’s slogan is “America runs on Dunkin’s,” Dunkin Donuts coffee doesn’t confine itself to the U.S. In fact, there are more than 12,000 Dunkin Donuts restaurants in 45 countries around the world. Considering that Coca Cola is one of the most recognized brands around the world, and their distribution channels are among the most expansive of any company in any industry, the partnership with The Coca Cola Company may expand Dunkin’s distribution in other countries as well.
To learn more about bottled Dunkin’ Donuts Iced Coffee, visit www.dunkinanytime.com. If you’ve just got to try it right now, you can find the nearest location to buy DD Iced Coffee using this Dunkin Donuts iced coffee locator.