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Dunkin Donuts. Starbucks. Jumpin’ Beans and Java. When you hear the names, you know exactly what to expect — the atmosphere, the decor, the types of coffee, even the clientele. Name and brand recognition are among the biggest advantages of getting into the coffee business through a coffee franchise. If owning a coffee shop or coffee-related business is one of your dreams, buying into an established coffee franchise business lets you shortcut through some of the most difficult parts of getting established.
If you’re looking for a money-making business with long-term profit and growth potential, the coffee business should be at the top of your radar screen. And if you’d love to be in the food service business, a coffee franchise offers you the best chance for success. In short, owning a coffee franchise can be an excellent business decision for you whether you want to own a coffee shop, take advantage of a growing trend or run a successful food service business. Why should a coffee franchise be at the top of your list of business opportunities? Here are 5 reasons.
1. The coffee market is expanding even in a down economy. Imagine how well it will do in the good times.
Despite all the news stories that suggest people are cutting out their expensive coffee habits at those name brand coffee shops, coffee shop business has grown from 2009 to 2011. In fact, according to the National Coffee Drinking Trends 2011 report, the percentage of people who bought a cup of coffee from a coffee shop in the past week has increased every year since the late 1990s. That bodes well for a startup coffee business — there’s no suggestion that the national appetite for coffee is near saturation point yet.
2. The market for coffee and coffee drinks is a young one.
According to the NCDT 2011, 40% of those in the 18 to 24 year old age group and 55% of those in the 25 to 39 year old demographic drink at least one cup of coffee a day, and the percentages in each group increase each year. With coffee drinking on the increase among younger drinkers, you can count on customers who’ll keep coming back for many years.
3. Franchise businesses allow you to shortcut advertising and branding.
One of the biggest advantages of buying into a franchise business over establishing an independent coffee business is name and brand recognition. While you’ll own your own coffee shop, you’re also part of the overall brand organization and will benefit from the franchise’s marketing and branding efforts. That saves you money on advertising — it’s part of your franchise fees — and lets you concentrate on the details of running your day to day business.
4. Franchises provide education and assistance to your business.
When you choose a coffee franchise business, you don’t have to learn from your own mistakes. Most franchise businesses provide you with all the educational materials, classes and information you need to set up and run your coffee business according to best — and most profitable — industry practices right from the start.
5. There’s a coffee franchise to suit just about any business style and location.
From coffee kiosks to full-scale cafes, there are coffee franchise models that suit nearly any level of investment and any style of business you want to own. Your choices include full-scale coffee shops like those in the Starbucks or Jumpin’ Java franchises to drive through coffee kiosks like those in the Java 2 Go franchise, with many variations of scale in between.